Description
Head of Sector Engagement and Insights – Digital Out-of-Home Advertising
A pioneering digital out-of-home (DOOH) media and entertainment platform is seeking a Head of Sector Engagement and Insights to drive industry influence, thought leadership, and audience intelligence. This role is an opportunity to shape how advertisers and agencies connect with an innovative platform that blends cutting-edge digital experiences with real-world impact.
The Opportunity
Positioned at the forefront of experiential marketing, this platform combines immersive media, live events, and high-impact digital advertising. With an ever-growing audience, it offers a unique opportunity for brands to engage with consumers in ways never seen before. This role will lead B2B marketing and engagement strategies, ensuring industry stakeholders recognize and leverage the full potential of this groundbreaking advertising format.
The Role
- Develop and execute sector engagement strategies, fostering relationships with agencies, media buyers, and brand decision-makers.
- Position the platform as a thought leader in audience insights and advertising innovation.
- Oversee the strategy for audience data collection and ensure insights are transformed into compelling narratives for agencies and clients.
- Lead participation in key industry events, sponsorships, and speaking opportunities to maximize visibility.
- Drive industry awards submissions and collaborations to secure high-profile recognition.
- Work cross-functionally with commercial, marketing, and research teams to align insights with business objectives.
- Build and maintain a strong industry presence, ensuring key stakeholders consistently consider this platform as a leading media partner.
What You Bring
- 5+ years of experience in B2B marketing, media, advertising, or audience insights.
- A strong network within the advertising and media agency landscape.
- Expertise in leveraging audience data to inform marketing and sales strategies.
- A track record of managing industry awards, high-profile events, and thought leadership campaigns.
- Strong analytical skills with the ability to present complex data in an engaging and impactful way.
- Experience driving engagement strategies that influence brand and agency decision-making.
- Exceptional communication and presentation skills, with the ability to inspire senior stakeholders.
What’s on Offer
- Competitive salary and benefits with performance-based incentives.
- The opportunity to lead B2B engagement in a high-growth, innovative sector.
- A collaborative, dynamic environment where strategic ideas are valued.
- Access to major industry events, networking opportunities, and thought leadership platforms.
- A role that blends creativity, strategy, and data-driven marketing at the cutting edge of digital media.
If you are passionate about audience insights, industry engagement, and driving innovation in digital media, this is an opportunity to be part of something transformative.